Gucci Jackie bag is back in a new AD campaign!

Bonjour fashion lovers!

Among the most desired handbags ever is the Gucci Jackie! an iconic shoulder bag with a rounded half-moon shape and a lobster clasp closure. It originated in 1961 and was called G1244; it was only in the 1970s that it became "Jackie."

Why? The answer is simple: the most elegant woman in the United States, who became Mrs. Onassis, fell madly in love with it! She carried the bag with her on every trip and every moment of the day, from the streets of Manhattan to those of Capri. For her, it was perfect with any outfit.

The Gucci fashion house has revisited it in recent years, fitting it perfectly into Alessandro Michele's vision of barrier-free, gender-neutral fashion. Harry style is perfect with her Jackie bag.

Now, the fashion house, orphaned of its most revolutionary designer, chooses actress Dakota Johnson (who has always been loyal to Gucci) as the symbol of the new Jackie bag advertising campaign.
Impossible and useless to make comparisons.

The only thing certain? The bag is and will always remain one of the most iconic and stylish bags ever!

Gucci JAckie Bag The Fashion Lover Emanuela Formoso

Gucci Jackie Bag The Fashion Lover Emanuela Formoso 2

Gucci Jackie Bag The Fashion Lover Emanuela Formoso 3

Dakota Gucci Jackie Bag The Fashion Lover Emanuela Formoso

 

Gucci Jackie Bag Dakota The Fashion Lover Emanuela Formoso

Dakota Gucci Jackie 1961 The Fashion Lover Emanuela Formoso

 

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Gucci Jackie Bag Brown

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Wishing You A Fab A Stylish Day Xoxoxo Emanuela 3

Ph Getty

Ph Glen Luchford for AD campaign 

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